Its essential that you pick the right Social Media Marketing Agency when doing your research. A lot of agencies will say they do social media marketing however will only actually just do a few posts and run without getting involved in the technical side of social media marketing. Here are the things you need to ask when looking:
1. How long have you been in business?
This is really about establishing credibility and understanding the agency's experience. Companies that have been in business for a few years will have the experience and would have seen channels evolve so that they can make effective strategic recommendations to achieve your goals.
2. How many people work at the agency?
A larger agency will just push out content and lose that personal touch where a smaller agency will enable you to develop a closer relationship but there is the risk of the workload becoming too much.
3. What is your team's resume?
Social Media marketing is a key channel when used with other channels so look for agencies that have people who have worked in marketing, web development, PR, and advertising since all of those disciplines can be leveraged to manage a killer social media campaign.
4. Does my company need to be on every social channel?
It depends completely on your goals - for example an insurance company does not need to have an Instagram account but should be using Facebook or Twitter if that aligns with company goals. Agencies that automatically want to put your brand in every social channel will not effectively understand your objectives.
5. What makes you different from your competitors?
A lot of companies wont be able to answer this one as they're just posting in your social channels and making your brand "look" active. However Hoopla Marketing utilises a full scale social media strategy focusing on your objectives, ROI, and engagement.
6. How do you define success in social?
Success is defined by meeting your overall company objectives! It should never be focused on vanity metrics such as followers, tweets etc but instead traffic to the website, engagement, leads and sales!
7. What's your process for reporting?
Poorer agencies will avoid this question like the plague as they will want to hide the lack of engagement of wont know what to do. Reporting is your social media scorecard for the month and agencies that aren't measuring progress or helping your company achieve real goals don't want to review what they did or didn't do for you. Hoopla Marketing produce a monthly report which goes into detail of each channel so that you are fully informed and happy.
8. What's your current client list look like?
Find out who they're currently working with and check out their social media channels to verify the agency is doing good work. Ask for case studies and examples of the work they've done with these clients. Case studies are easy to find as they are all accessible through social media! Hoopla Marketing has a range of happy clients from small local businesses to global brands.
For more information on social media management packages then email info@hoopla-marketing.com
