How to Get Traffic
To get traffic to your website then you need to start blogging. Blogging brings people who are interested in your industry to your website. Each article you write is a chance for search engines to index your site and for readers to share your content.
Think about any time you have a question. What's the first thing you do? You Google it. If there is an article with the exact answer to the question you're looking for, that's the article you click to. If you reverse-engineer this process for your business, you can produce highly targeted traffic and leads.
For example, when anyone types in the phrase "what is marketing automation" into Google, HubSpot are the first result that comes up. A large percentage of people who search will click on the first result they find. And since we've written an article with this exact title and about this topic, we're able to generate a lot of traffic and leads from this page.
Just ask yourself: what are the most common questions I get from prospective customers? That question will be the title of your blog post. The answer to that question? That's the body of your blog article.
Now repeat this process for all of the most common questions you get and you'll get better and better at producing this educational content. If the answer to these questions are what your current and future customers are looking for, you'll start building long-term, sustainable traffic to your website -- which is exactly what you need to do to start building your email list.
Let's say that you ran an explainer video production company and the number one question asked is "how much does an explainer video cost?" If you were to write an article answering that question and begin to rank high for that search term, over time you could expect to see an increase in traffic to your website.
