Thursday 23 October 2014
Sunday 19 October 2014
Friday 17 October 2014
How to Design a Social Media Campaign to get results
How to set up a social media campaign…..here is a 5 step
process of how to deliver?
#1: Assemble a Capable Team of Social Media Experts
Attend a team of Social media marketers who have the specific
skills required to achieve your goals such as content generation, writing and
editing, photo editing, a little tech know-how, graphic design and being able to respond in real time.
#2: Plan Your Campaign
Use a plan to establish your campaign’s short-term
objectives for each of the social channels you’re using, team assignments, general
content ideas you can build on and how you’ll use features of specific
platforms (e.g., lists on Twitter or hangouts on Google+).
#3: Choose the Most Effective Platforms
No matter what you hear from different sources, there is
no one perfect social media platform to use. What works well for one business
may not work well for another.
To choose your primary and secondary networks, think
about where your target audience is more likely to spend time online and look
at industry benchmarks. Take the time to discover where your target audience
hangs out online. When you have the right mix of platforms, your campaign has a
better chance at success.
#4: Establish an Editorial Calendar
The main element of social media is content therefore
ensure that you have a calendar of engaging content to achieve streamlines resources, drive
internal teamwork and stay focused on the needs of your audience.
#5: Be True to Your Company Voice
When your audience reads and listens to the content you
produce, they’re not only hearing your message, they’re hearing the voice of
your company—your tone, language and delivery. Each time they hear your brand
voice, it’s a good bet they’re subconsciously sizing you up. They’re deciding
whether you’re a company they can rely on, and more importantly, do business
with.
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