via Instagram http://ift.tt/1P4CGfc
Tuesday 15 December 2015
Friday 27 November 2015
Monday 9 November 2015
We are excited to be presenting alongside some excellent conference speakers at the Marketing Minds Conference in April such as Dan (Head of Brand and Creative) from innocent, Jo (Editor) from Glamour and Simon (Co-founder) from Bulldog Skincare. For more information on the event visit: http://ift.tt/1L6xHUt #marketing #socialmedia #manchester #business #conference #manchesterbiz
Friday 6 November 2015
Excited to be working with WhiteNoise on the social media campaign for Elvis Jesus & Co Coutures latest collection thats launching on the 11th November :) Check out the video on the Facebook page #fashion #mensfashion #fashionblogger #blogger #fashion #manchester #ibizastyle #tattoofashion #tattoo #elvisjesus
Wednesday 28 October 2015
Monday 28 September 2015
A Quick Guide to Marketing your Business with Instagram
This may be set to change, however, as brands and businesses discover the benefits of using this photo sharing platform – in fact some research suggests that users on Instagram are far more likely to engage than on other social media outlets such as Facebook or Twitter.
Get to know the
platform
If you are new to
Instagram then it pays to get to know the site. As with other social media
platforms it has its own little quirks and online etiquette. The platform
provides some clear guidelines for businesses who are looking to promote themselves (including
how to advertise) and it’s a good idea to check out what other brands are doing
to leverage online influence.
Hashtags are important
As with other
platforms, hashtags are important on Instagram and you need to find the most
relevant ones your target audience is using. This allows you to cast your net
wider and reach potential customers beyond your current following. Whilst you
can put up to 30 hashtags in one post, it is sensible to restrict yourself to
about 3 – too many can make your descriptive text difficult to read and too
sales orientated.
Interesting images
with good descriptions
The core of Instagram
is in its images and it’s a great opportunity to bring some personality to your
business. There’s an old adage in business that has remained true over the
years, even in this digital age: people buy from people. The more you can put
your personality across, the more you are likely to engage current and
potential customers. Mix high quality images with videos that tell the story of
your business including how customers interact with it.
Don’t be selfish
It’s not just about
you and that goes for all other social media platforms as well. People don’t
care too much for businesses that continually push their own products and
advertise themselves. Engage fully with other users and followers, respond to
good content and pass on messages if you want to pump some life into your
account.
Run a contest
Everyone loves to win
a prize and social media, particularly Instagram, makes it easy to run a competition. Get followers and customers to share their
videos of themselves using your product and offer a good prize for the winner
and you could seriously boost your online visibility. It’s a cheap and
effective way of getting your product out there without appearing too pushy.
Link to other social
media
You can link your
Instagram to platforms such as Facebook and Twitter if you are on these too.
When you post something on Instagram it immediately appears on your other feeds
and reaches a wider audience.
Do what works for you
Marketing on social
media such as Instagram comes with its own set of rules but there will be
things that work for other businesses that don’t necessarily work for you.
Having the right metrics in place to show how a particular line of attack works
or doesn’t is vital if you want to build the best strategy for your business
and leverage the potential of this or any other platform.
If you have any questions on how to use Instagram or any other social media channels to market your business then email us at info@hoopla-marketing.com and we will be happy to assist. You can also take a look at our full range of social media services at www.hoopla-marketing.com.
Wednesday 16 September 2015
Tuesday 8 September 2015
6 reasons why all brands should be using Periscope
For anyone who has yet to become familiar with Periscope, it is a live video streaming social media app – basically Face timing to your Twitter followers.
If hitting 10 million users in under 4 months isn’t impressive enough, Periscope users are now watching 40 years’ worth of streams a day, totaling to a whopping 21 million minutes a day.
Unlike brands previous slow transition to incorporate Snapchat into their social media marketing strategies, brands have been quick to adopt Periscope into their marketing communications and seem to have no problem using the social media app.
For those who have struggled to see the benefits of successfully utilizing Periscope, we’ve put together 6 reasons brands should be using the live video streaming app below:
1) Innovative
Using a new social media channel, demonstrates your understanding as a marketer to stay up to date with innovative, new technological changes and basic sociological behaviors, especially amongst millennials.
2) Live Video Streaming
Snapchat is limited to just 10 seconds per story and doesn’t exactly have a ‘flowing’ user experience. Whereas Periscope provides a live video streaming platform that is basically like face timing to your Twitter followers – the possibilities are endless!
Snapchat is limited to just 10 seconds per story and doesn’t exactly have a ‘flowing’ user experience. Whereas Periscope provides a live video streaming platform that is basically like face timing to your Twitter followers – the possibilities are endless!
3) Real-time marketing
Real time marketing is often the most engaging form of content on social media, which is exactly what Periscope is about – real time video streaming, probably it’s strongest USP! This gives Periscope the edge over Snapchat, Vine and other video orientated social media apps.
4) Direct communication
Skype and Face Time are quite intimate forms of communication right? Now imagine Skyping and Face Timing for everyone to see! This is the digital age we live in, where it is socially acceptable to breach these previous boundaries of intimacy and reach out to anyone and everyone, allowing a revolutionary direct and engaging form of communication compared to any other social media app on the market.
5) Staying up to date with social trends
Incorporating Periscope into your social media strategy, not only demonstrates to users that you want try a new social media platform, but it communicates the fact that as a business, you are listening and willing to exercise new, modern forms of communication.
6) Open up to a new target audience
A whopping 50% of Periscope users are aged 18-34 – you know where this is going! If you’re existing target audience is within the 18-34-year-old age bracket, then Periscope provides the perfect platform to directly reach these millennials. There’s a reason why sharks swim to the most popular seal destinations, I’ll leave that with you.
Reference: CHRIS KYRIACOU - http://www.socialmediatoday.com/Saturday 27 June 2015
Monday 22 June 2015
6 Top Tips for Successful Event Marketing
We all know that social media is a great way to promote events, so why aren’t your promotions as successful as you’d expected?
Probably because you are doing the same thing as everybody else, and you are not measuring your results. Not only do you need to be creative to impress your target audience, but you need to do it right, and most importantly, you need to keep track of everything. Failing to prepare and plan ahead is the first mistake a lot of businesses make when starting out on social media. To use social media marketing effectively, you need to watch trends and plan ahead of time. Here are a few tips to help you get more results from your social media efforts:
1. Keep up with trends: using Facebook and Twitter to promote your business is old news. Everyone is doing that. In order to stand out, you need to know what’s trending and take advantage of it. For nightclubs & bars, you should be working with Instagram (photos), Vine (short videos) and Snapchat (deals and sneak previews).
2. Create a content plan: making a post on Facebook 3 days before an event is not going to cut it anymore. There is a lot you can do to promote your events, so you need to have a plan. We suggest you start planning at least 2 - 3 months ahead, to ensure you cover all steps. That way, you’ll have time to spread the word online strategically, drip feed the details of your event and run other types of promos, like contests and giveaways. You can find more information on Content Generation here http://bit.ly/1Je00VQ
3. Identify your customers’ niche: where do your customers hang out online? Which social media sites do they use the most? Knowing that information will help you come up with the best plan. You don’t want to waste time on Facebook if your customers use Instagram. To find your customers’ niche, research what is popular around your area, have your employees ask customers, and test different strategies. Promote the same offer on different platforms, and see which one gets you the best response.
4. Be consistent and cross-promote: make sure to have the same message across all your social media pages. Keep the same designs and information, so you don’t confuse customers. Also, when deciding which strategies to use, combine social media promotions. E.g. run a contest on Instagram, but promote it on Facebook and Twitter as well. You can find more information on creating social media contests and competitions at www.hoopla-marketing.com
5. Get everyone involved and excited: especially your employees. Make sure you keep them in the loop on what is happening on your social media channels and how they can help you to promote the event. The more excited they are about your event, the more excited customers will be as well. Get your staff to share your posts on their personal pages to help you spread the word.
6. Track everything: In order for you to calculate your ROI you need to analyse key metrics such Clicks, Impressions, Reach, Engagement Rate, so you can compare and improve for the next promotion. Create a unique #hashtag for your event and your audience will include it in their tweets or posts resulting in even further reach on your messaging, increasing brand awareness. This will also allow you to easily monitor any discussions around your event or business.
For more information on getting the most out of your event using social media call 0161 731 0048, email info@hoopla-marketing.com or visit www.hoopla-marketing.com
Don't miss out on our Social Media for Business training course! 14th July 2015 - Book your tickets here
Don't miss out on our Social Media for Business training course! 14th July 2015 - Book your tickets here
Wednesday 8 April 2015
8 Things to Ask When Choosing a Social Media Agency
Its essential that you pick the right Social Media Marketing Agency when doing your research. A lot of agencies will say they do social media marketing however will only actually just do a few posts and run without getting involved in the technical side of social media marketing. Here are the things you need to ask when looking:
1. How long have you been in business?
This is really about establishing credibility and understanding the agency's experience. Companies that have been in business for a few years will have the experience and would have seen channels evolve so that they can make effective strategic recommendations to achieve your goals.
2. How many people work at the agency?
A larger agency will just push out content and lose that personal touch where a smaller agency will enable you to develop a closer relationship but there is the risk of the workload becoming too much.
3. What is your team's resume?
Social Media marketing is a key channel when used with other channels so look for agencies that have people who have worked in marketing, web development, PR, and advertising since all of those disciplines can be leveraged to manage a killer social media campaign.
4. Does my company need to be on every social channel?
It depends completely on your goals - for example an insurance company does not need to have an Instagram account but should be using Facebook or Twitter if that aligns with company goals. Agencies that automatically want to put your brand in every social channel will not effectively understand your objectives.
5. What makes you different from your competitors?
A lot of companies wont be able to answer this one as they're just posting in your social channels and making your brand "look" active. However Hoopla Marketing utilises a full scale social media strategy focusing on your objectives, ROI, and engagement.
6. How do you define success in social?
Success is defined by meeting your overall company objectives! It should never be focused on vanity metrics such as followers, tweets etc but instead traffic to the website, engagement, leads and sales!
7. What's your process for reporting?
Poorer agencies will avoid this question like the plague as they will want to hide the lack of engagement of wont know what to do. Reporting is your social media scorecard for the month and agencies that aren't measuring progress or helping your company achieve real goals don't want to review what they did or didn't do for you. Hoopla Marketing produce a monthly report which goes into detail of each channel so that you are fully informed and happy.
8. What's your current client list look like?
Find out who they're currently working with and check out their social media channels to verify the agency is doing good work. Ask for case studies and examples of the work they've done with these clients. Case studies are easy to find as they are all accessible through social media! Hoopla Marketing has a range of happy clients from small local businesses to global brands.
For more information on social media management packages then email info@hoopla-marketing.com
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