5 Reasons Why Your Business Should Be Using Periscope!

Periscope is one of the latest arrivals to the social media landscape! With its catchy tag line stating that you can “Explore the world through someone else's eyes.” The app allows you to live stream all across the globe instantly from your mobile device …….good internet connection permitting of course ;)  It is revolutionising the way businesses and people broadcast, no longer is there a need for a webcam or camera studio! It can be broadcasted at the push of a button on your smart phone.

So how can you utilise Periscope to market your business?

1. You can create real-time engagement with your viewers! 

A great example of this is BMW USA’s “Whatsnext” live-action adventure campaign. The "Whatsnext" campaign invited viewers to steer the moves of pro rock climber Alex Honnold and National Geographic photographer Jimmy Chin as they took a day-long road trip in a BMW X1. The pair has set out together in the vehicle and came to various obstacles where the Periscope followers where able to help them decide which path to take on the adventure.  

This campaign utilisation of real time has enabled them to develop a relationship with the viewer, show the benefits of the product and increase engagement by getting them involved in the campaign.

2. Provide viewers with high value content

Keeping your audience updated with the latest news is now essential in this modern era of instant information gratification. Using video apps such as Periscope allows you to show viewers high value content that they cant get anywhere else such as live Q and A’s, instant interviews, behind the scenes clips, live event footage and new product launches.

This high value content also gives the viewer an opportunity to interact with the brand and develop a closer relationship with the company.

3. Connect With Influencers

Periscope is a brilliant channel for enabling you to connect with the influencers in your industry. You are able to keep a close following on key people; interacting with them through their broadcast by leaving insightful comments, asking questions and spreading the word about their broadcast through your social channels. A useful tool is the ability to turn on the push notifications for that individual, allowing you to be alerted every time they are posting something new.

4. Humanize your brand

Being authentic and getting across your brand’s personality is an essential strategy in today’s fast moving world. Periscope allows you to show the people and the personality behind the brand. Then your customers are connecting with a real person, not just a brand or an account. This personal connection builds “know, like and trust” at a fast rate and people buy from people they know, like and trust!

5. Access to a whole new audience

Periscope gives you access to a whole new follower base that you might not have had before; an audience that don’t engage with you on Facebook, Twitter, Instagram etc. This is a broad new audience such as marketers, business owners, competitors etc. that digest their information differently through visual cues.

If you have any questions on how to utilise Periscope as an essential marketing tool then feel free to drop us an email at info@hoopla-marketing.com

6 reasons why all brands should be using Periscope

For anyone who has yet to become familiar with Periscope, it is a live video streaming social media app – basically Face timing to your Twitter followers.

If hitting 10 million users in under 4 months isn’t impressive enough, Periscope users are now watching 40 years’ worth of streams a day, totaling to a whopping 21 million minutes a day.

Unlike brands previous slow transition to incorporate Snapchat into their social media marketing strategies, brands have been quick to adopt Periscope into their marketing communications and seem to have no problem using the social media app.

For those who have struggled to see the benefits of successfully utilizing Periscope, we’ve put together 6 reasons brands should be using the live video streaming app below:

1)         Innovative

Using a new social media channel, demonstrates your understanding as a marketer to stay up to date with innovative, new technological changes and basic sociological behaviors, especially amongst millennials.

2)         Live Video Streaming
Snapchat is limited to just 10 seconds per story and doesn’t exactly have a ‘flowing’ user experience. Whereas Periscope provides a live video streaming platform that is basically like face timing to your Twitter followers – the possibilities are endless!

3)         Real-time marketing

Real time marketing is often the most engaging form of content on social media, which is exactly what Periscope is about – real time video streaming, probably it’s strongest USP! This gives Periscope the edge over Snapchat, Vine and other video orientated social media apps.

4)         Direct communication

Skype and Face Time are quite intimate forms of communication right? Now imagine Skyping and Face Timing for everyone to see! This is the digital age we live in, where it is socially acceptable to breach these previous boundaries of intimacy and reach out to anyone and everyone, allowing a revolutionary direct and engaging form of communication compared to any other social media app on the market.

5)         Staying up to date with social trends

Incorporating Periscope into your social media strategy, not only demonstrates to users that you want try a new social media platform, but it communicates the fact that as a business, you are listening and willing to exercise new, modern forms of communication.

6)         Open up to a new target audience

A whopping 50% of Periscope users are aged 18-34 – you know where this is going! If you’re existing target audience is within the 18-34-year-old age bracket, then Periscope provides the perfect platform to directly reach these millennials. There’s a reason why sharks swim to the most popular seal destinations, I’ll leave that with you.

Reference: CHRIS KYRIACOU - http://www.socialmediatoday.com/