NEW AGENCY OFFERS FREE SOCIAL MEDIA PROGRAMME TO BOOST LOCAL BUSINESSES

NEW AGENCY OFFERS FREE SOCIAL MEDIA PROGRAMME TO BOOST LOCAL BUSINESSES 

A new Cheshire based Marketing Agency has announced a free programme to offer support to local companies to give them the knowledge of how to boost their business through using social media. The bespoke training course set up by Hoopla Marketing is being made available to eight businesses in the Cheshire area for free to give them the ability to leverage their companies presence on social media to increase brand awareness, grow sales, develop online traffic, build relationships with stakeholders and ultimately boost profits.

Danny Cleaton, Account Director at Hoopla Marketing said: “The advent of social media has provided businesses with another set of marketing tools which can be used to build brand awareness, create engagement and generate sales.

“However in order to use social media effectively it is important to understand which social media tools will support your marketing objectives, how to use them, when to use them and most importantly how to evaluate the success of them.”

Hoopla Marketing which is a new integrated marketing agency are looking to help small and large companies increase sales and brand awareness through various tactics such as Branding, Marketing, PR, Campaign Development, Design, Digital, Training and Event Management and feel this is a major step in doing so.

Paul Strong, Strategic Account Director at Hoopla Marketing added “As a Cheshire based company, its better for our business in the long term if local companies are successful.”

“Knowing how to use social media to generate more business is an important skill to have now in this digital age and we feel by offering this service we can help local businesses thrive.”

“The training course is perfect for marketing personnel, entrepreneurs, sales and PR professionals who want to learn how to integrate Facebook, Twitter & LinkedIn into their marketing communications plans and the best thing is that you don't need any prior knowledge.”

To apply for one of the eight free places on the course in May then visit http://www.hoopla-marketing.com/#!social-media-training/c1nb3 and fill out your details. Companies that have been successful in getting a place on the course will be notified on June 13^th.

Ends

Notes to Editors

For more information about Hoopla Marketing contact Danny Cleaton or Paul Strong on 07940419190 or email info@hoopla-marketing.com.

About Hoopla Marketing

Hoopla Marketing is a new Cheshire based integrated marketing agency that combines creativity and strategy with commercial common sense to help small and large companies increase sales and brand awareness. We are a close team that provide a breadth and depth of expertise in strategic, creative and technical disciplines across Branding, Marketing, PR, Campaign Development, Design, Digital, Training and Event Management.

Working on briefs of every nature and scale, Hoopla Marketing’s approach is based on innovative thinking, intelligent strategy and engaging creativity that gives their clients marketing campaigns clear vision.  Through their friendly and talented team, they are a marketing partner to a wide range of companies, providing support, training, solutions and inspiration.
 

Channels

Website: www.hoopla-marketing.com

Twitter: @hoopla_uk

Facebook: www.facebook.com/hooplamarkekting

Linkedin: www.linkedin.com/hooplamarketing

Here are seven SEO truths you can’t afford to ignore.

1. Offline & online marketing are co-dependent

The world is becoming flat. Boundaries between various digital marketing disciplines — such as SEO, paid search, content marketing and social media marketing — are disappearing. Even offline and online marketing are no longer so disconnected.

What people say about you offline can influence your visibility online — and what people learn about you online impacts offline sales. Your offline and online presence need to be unified to create a consistent brand experience for your customers, so ensure that these marketing teams are working hand in hand for maximum impact.

2. You don’t own your search rankings 

Having your site ranked on Google is not your right or due. It’s a privilege. Google owes you nothing. Don’t expect special treatment, regardless of how important or successful your business is.

Some clients consulting me only want to focus on getting new traffic. They believe their current search rankings will remain forever. That’s wrong. Placements can shift in an instant, without any warning. You’re constantly playing defense.

Search engines are important in the buying cycle. Losing your search engine rank could make a dent in your finances. Sticking your head in the sand and ignoring this reality can prove a costly mistake for your business.

3. Even small, careless changes can damage your SEO

Sometimes a business will lose its dominant search presence because of a minor change made to their website: a tweak to the navigation bar, a change to a page header or title tag, a new block of text added to the home page, a link included in a site-wide sidebar, etc.

Modifications like these are often suggested by a non-specialist, and the impact can be serious. You could lose your search rankings — then sales and growth stall, too.

4. Be careful when changing to a new CMS

Moving your website to a new CMS (a better one) is good, right? Not necessarily! Without a proper migration strategy in place to ensure that SEO is preserved, switching to a new CMS can basically kill your traffic and sales.

While switching to a newer CMS can often provide many benefits in terms of productivity and functionality, many things can go wrong from an SEO perspective:

• Site architecture may be damaged
• URL structure and page hierarchy can be altered
• On-page optimization may suffer
• Duplicate content issues might arise

Many CMS solutions advertise themselves as being “search-engine-friendly” or “SEO-ready,” but that doesn’t mean that SEO is included out of the box — nor does it mean that your current SEO equity will be preserved upon making the switch.

In most cases, “search-engine-friendly” or “SEO-friendly” just mean that your CMS has built-in capabilities that allow your team to implement crucial on-site SEO elements without the aid of a developer. This might include the ability to adjust title tags, add meta elements, define page URLs, create XML sitemaps, etc.

In other words, a search-engine-friendly CMS gives you the tools, but you’ll still need an experienced SEO to make proper use of them.

Trusting your CMS vendor or programmer to get this right is dangerous. You wouldn’t let a plumber fix your electrical wiring just because he’s working on the same wall, would you?

Programmers, designers and SEO consultants are three distinct specialists. Getting them to work together while planning your site re-design can help you avoid the situation European airline Ryanair recently faced, dropping out of Google’s search results after a website overhaul.

5. Mobile SEO is not just “Responsive Design”

Many website owners and marketing managers think they are the same thing. Yes, getting your website to display nicely on a tablet or smartphone is important. But mobile SEO involves much more, including optimization for:

• Higher ranking on geo-targeted local search
• Easy user navigation on a mobile device
• Timely access to relevant information
• Customizing user experience based on location
• Quick and easy share-ability
  

  6. SEO isn’t an act — It’s the whole play

Many clients start off thinking about SEO as a snapshot instead of a slideshow. SEO needs constant focus and ongoing work. Everything you do is inter-connected. One change will create ripples elsewhere.

SEO isn’t just a one-time implementation of website changes. It’s a strategic initiative with many moving parts. Fixing things locally isn’t enough. Google looks at things like social signals, authority back links and user trust to rank websites. These can’t be easily manipulated or fixed through shortcuts.

7. Change is the only constant

Everything about online marketing and business keeps evolving continuously. New technology emerges, and it influences the way people research and buy. Every business leader in 2014 and beyond must understand these changes. Being unaware of (or ignoring) them places your business at risk.

For more information on SEO techniques visit www.hoopla-marketing.com